The WeMUNIZE value matrix begins with the caregiver of the child whose immunization appointment is scheduled at the nearest facility. They are reminded of the child’s appointment when it is due. Male and female influential community leaders (both religious and traditional) who wish to support the efforts of routine immunization in their communities are coopted to upload voice recordings that are then customized to individual children and families. Local and state government officials involved in the effort to drive the demand for routine immunization get routine updates on the performance indices of individual facilities and communities. The state&RI partners benefit from the data generated from the platform to inform decision making and impact assessment in real time. Caregivers: 1. Proper and complete vaccination of all children in the prescribed age bracket. 2. Caregivers obtain physical photographs of their children for the entire period of immunization. Community Volunteers: 1. a tool which facilitates reportage and strengthens the ongoing Routine immunization advocacy efforts of frontline workers International Partners: 2.Cost-effective Routine Immunization advocacy platform 3.Sustainable platform for improving community engagement Government: 1. a platform for effective social behavior change communication with which the SPHCDA addresses high dropout rates 2.An efficient and effective data gathering tool to strengthen monitoring and evaluation efforts