The eTrade Readiness Assessment programme (eT Ready) offers an analysis of the digital and e-commerce ecosystems in the beneficiary countries. Each assessment provides policy recommendations based on the challenges and opportunities for e-commerce development identified across the seven policy areas.
The eT Ready of Jordan is the twenty-eighth such assessment conducted by UNCTAD, and the third covering a developing (non-LDC) country. Jordan has an incredible potential to harness the opportunities offered by e-commerce to diversify its economy by boosting trade and exports, create jobs, and stimulate innovation and productivity, while building trust among consumers and merchants to engage in online transactions. I hope this report and the follow-up support provided by UNCTAD will contribute to the efforts of the Government of Jordan in accelerating its digital transformation, to create an enabling environment for businesses, and foster e-commerce for sustainable development.