BRAC (Bangladesh Rural Advancement Committee) is a leading non-government organization (NGO), with the mission to empower people and communities in circumstances of poverty, illiteracy, disease, and social injustice. The digital ecosystem activity undertaken by BRAC to map and combat misinformation regarding COVID-19 in Bangladesh provides a unique and effective three-step solution to this issue:
- Collect data regarding misinformation in various districts across Bangladesh
- Analyze and visualize that data using the data tree (data analysis tool) and the rumor map (visualization tool)
- Develop and deploy data-driven policy and targeted communications campaigns using the insights gathered from the data collection and analysis process